Commoditization

COMMODITIZATION COULD BE THE ANCHOR TAKING YOU TO THE BOTTOM.

We are becoming increasingly aware that commoditization is here to stay for at least the next decade or two. When a product online is half the price it is here in Australia – why wouldn’t I buy it from overseas? Local suppliers must price match or prepare to watch their business sink to the bottom.[…]

Telstra Vantage, Interactive On Hold

Telstra Vantage is on at the Melbourne Exhibition Centre today where David Elliott and CEO Mark Horwood release Interactive On Hold for Australia. Here we see David explaining to a group of Directors, the benefits of improved Customer Experience whilst On Hold, followed by CEO Mark Horwood meeting and greeting other attendees.  

Creative Content is King

More than 92% of our customers’ callers prefer Captivate’s original content to music and other pre-recordings. Our content includes: sports and general news, interesting facts and figures, and our popular What’s On segments that provide up-to-date information on the world’s cities and things to do. In the past, we have designed tailor-made audio content for[…]

Captivate On Hold to Launch Interactive On Hold in 2017

As a global leader in hosted telephony add-on services – Captivate On Hold — is constantly developing new products. Interactive On Hold, with easy-to-use functionality, will be available worldwide in 2017. For the first time, callers on hold will be able to choose their own experience.  For example, a caller will be able to enjoy a game show style[…]

Phone Call Onhold Business Unique Selling Proposition – Be Different

MESSAGES/MUSIC ONHOLD – BUSINESS USP 5 changes that will make a big difference with your Business Unique Selling Preposition via On Hold messages Cut out the “corporate speak” – remember, you are communicating with potential clients and customers, not corporate investors or business associates, the use of large corporate sounding words makes for hard listening –[…]

Australian Telco History

History of Australian Phone Audio On-hold Message Telco Captivate On Hold CEO Mark Horwood is an ideas man and has run businesses in Perth, Western Australia, for more than 40 years. He began his professional life studying Electrical Engineering from Curtin University, had a stint as a public servant and later worked for Belgian industrial group Schneider Empain.[…]

Phone Caller on hold Experience

Phone Caller Experience

Phone Caller Customer Experience Case Study World-leading Cloud-based On Hold phone technology can report On Hold usage on BroadSoft’s BroadWorks based platforms. For this example, we chose a US client using our service through BroadWorks,  Hosted PBX, delivered by MetTel. The end user is a specialist medical consulting group based in New York. Phone Call Waiting[…]

Customer Profiles – If you are a Maasai Warrior or an Amazonian head hunter… Press 1

The transformation of telecommunications toward the mobile/virtual space has made a massive impact on the lives of each and every person on the planet. Well, every person? Take your average Maasai warrior in the remotest regions of Kenya, or a solitary tribe of cannibals in a South American rainforest. Not only does the tribe have[…]

Captivating the Caller in Business Telephony

Disruption is the new norm in business globally. Uber and AirBNB have changed the transport and accommodation industries. The Internet changed the telephony carrier from voice over the analogue copper line network to digital voice using data – and it’s sending the PABX to the recycling bin. The days when you went to a telephone company[…]

IVR and Auto Attendants

IVR and Auto-Attendants Deliver the best experience to inbound callers – Captivate On Hold’s IVRs are designed and tested to be clear, efficient and user-friendly to prevent call abandons and increase customer retention.   Professional Copywriting Direct callers fast and effectively with our IVR scripts, on hold messages, menu prompts and call flow directions.   Voice Over Artists Choose[…]

Background Music and Marketing

Online In-Store – Background Music and Marketing Audio marketing and customised audio promotions interspersed with background music for retail and hospitality environments.   Your Own Radio Station Your company’s unique promotions and information are added to the mix, letting you advertise strategically and effectively to customers already interested in your product.   Professionally Brand Your Business[…]

TIPT

TIPT – Dynamic Music On Hold, Fix Problems

On-Hold Messages on TIPT (BroadWorks Platform) Captivate On Hold offers the only daily updating, dynamic on hold phone messaging service available in the world. And yes, it works with TIPT and other hosted telephony systems. The fastest expanding hosted telephony platform in Australia is Telstra’s TIPT – Telstra Internet Protocol Telephony. Captivate On Hold foresaw[…]