Commoditization

COMMODITIZATION COULD BE THE ANCHOR TAKING YOU TO THE BOTTOM.

We are becoming increasingly aware that commoditization is here to stay for at least the next decade or two. When a product online is half the price it is here in Australia – why wouldn’t I buy it from overseas? Local suppliers must price match or prepare to watch their business sink to the bottom.[…]

Telstra Vantage, Interactive On Hold

Telstra Vantage is on at the Melbourne Exhibition Centre today where David Elliott and CEO Mark Horwood release Interactive On Hold for Australia. Here we see David explaining to a group of Directors, the benefits of improved Customer Experience whilst On Hold, followed by CEO Mark Horwood meeting and greeting other attendees.  

Creative Content is King

More than 92% of our customers’ callers prefer Captivate’s original content to music and other pre-recordings. Our content includes: sports and general news, interesting facts and figures, and our popular What’s On segments that provide up-to-date information on the world’s cities and things to do. In the past, we have designed tailor-made audio content for[…]

Captivate On Hold to Launch Interactive On Hold in 2017

As a global leader in hosted telephony add-on services – Captivate On Hold — is constantly developing new products. Interactive On Hold, with easy-to-use functionality, will be available worldwide in 2017. For the first time, callers on hold will be able to choose their own experience.  For example, a caller will be able to enjoy a game show style[…]

Phone Call Onhold Business Unique Selling Proposition – Be Different

MESSAGES/MUSIC ONHOLD – BUSINESS USP 5 changes that will make a big difference with your Business Unique Selling Preposition via On Hold messages Cut out the “corporate speak” – remember, you are communicating with potential clients and customers, not corporate investors or business associates, the use of large corporate sounding words makes for hard listening –[…]