Creative Content is King

More than 92% of our customers’ callers prefer Captivate’s original content to music and other pre-recordings. Our content includes: sports and general news, interesting facts and figures, and our popular What’s On segments that provide up-to-date information on the world’s cities and things to do. In the past, we have designed tailor-made audio content for[…]

Captivate On Hold to Launch Interactive On Hold in 2017

As a global leader in hosted telephony add-on services – Captivate On Hold — is constantly developing new products. Interactive On Hold, with easy-to-use functionality, will be available worldwide in 2017. For the first time, callers on hold will be able to choose their own experience.  For example, a caller will be able to enjoy a game show style[…]

On hold phone tips

4 On Hold Phone Message Tips

On Hold Phone Message Tips Four clichés about On Hold messages you should avoid Thanking phone callers. People don’t want your thanks; they want you to answer their call. By thanking them for phone calling or holding, you simply patronise and aggravate them. Remember, a happy caller leads to a happy call (and thereby a[…]

Phone Call Onhold Business Unique Selling Proposition – Be Different

MESSAGES/MUSIC ONHOLD – BUSINESS USP 5 changes that will make a big difference with your Business Unique Selling Preposition via On Hold messages Cut out the “corporate speak” – remember, you are communicating with potential clients and customers, not corporate investors or business associates, the use of large corporate sounding words makes for hard listening –[…]

Mark Horwood Captivate On Hold

Australian Telco History

History of Australian Phone Audio On-hold Message Telco Captivate On Hold CEO Mark Horwood is an ideas man and has run businesses in Perth, Western Australia, for more than 40 years. He began his professional life studying Electrical Engineering from Curtin University, had a stint as a public servant and later worked for Belgian industrial group Schneider Empain.[…]