Commoditization

COMMODITIZATION COULD BE THE ANCHOR TAKING YOU TO THE BOTTOM.

We are becoming increasingly aware that commoditization is here to stay for at least the next decade or two. When a product online is half the price it is here in Australia – why wouldn’t I buy it from overseas? Local suppliers must price match or prepare to watch their business sink to the bottom.[…]

On hold phone Call Waiting Services

Global First: Interactive On Hold Phone Call Waiting Service

Australian technology company, Captivate On Hold – a global leader in hosted telephony add-on services – is in the final stages of developing Interactive On Hold, which has successfully completed interoperability testing with the BroadSoft BroadWorks call control platform. New Interactive On Hold will achieve the goal requested by telecommunications providers globally for over two decades[…]

Creative Content is King

More than 92% of our customers’ callers prefer Captivate’s original content to music and other pre-recordings. Our content includes: sports and general news, interesting facts and figures, and our popular What’s On segments that provide up-to-date information on the world’s cities and things to do. In the past, we have designed tailor-made audio content for[…]

Captivate On Hold to Launch Interactive On Hold in 2017

As a global leader in hosted telephony add-on services – Captivate On Hold — is constantly developing new products. Interactive On Hold, with easy-to-use functionality, will be available worldwide in 2017. For the first time, callers on hold will be able to choose their own experience.  For example, a caller will be able to enjoy a game show style[…]

On hold phone tips

4 On Hold Phone Message Tips

On Hold Phone Message Tips Four clichés about On Hold messages you should avoid Thanking phone callers. People don’t want your thanks; they want you to answer their call. By thanking them for phone calling or holding, you simply patronise and aggravate them. Remember, a happy caller leads to a happy call (and thereby a[…]

Phone Call Onhold Business Unique Selling Proposition – Be Different

MESSAGES/MUSIC ONHOLD – BUSINESS USP 5 changes that will make a big difference with your Business Unique Selling Preposition via On Hold messages Cut out the “corporate speak” – remember, you are communicating with potential clients and customers, not corporate investors or business associates, the use of large corporate sounding words makes for hard listening –[…]

Don’t Be Bullied by Your Telco

   Major carriers used the threat of the upcoming “copper cut-off” to approach Captivate On Hold. As a business with one foot firmly in the technology camp we were able to sort our own cost effective solution for telephony on the NBN once it arrived in Burswood, Western Australia. The following is an exerpt from[…]