John Carlson business improvement

Business Improvement Ideas

BUSINESS IMPROVEMENT THOUGHT OF THE DAY 02 JUNE 2017 20% of shoppers need to validate their choices. Understand the emotions that drive shopping.   A very interesting paper by Kane Simms entitled, ‘The 8 Emotional States That Influence Purchase Decisions’ concludes that most purchase decisions are emotional. The emotional states identified by Simms, and their[…]