Find Your Voice of the Gods
I’ve been in the audio production business for more years than I care to remember and if I’ve learned one thing, it’s to get the right voice talent for the task at hand. All the hi-tech studio gear in the world cannot fix up shoddy voice work.
I once had to produce a ladies underwear commercial within the hour and no female talent available. What does one do?
Luckily I had a guy on hand who could adapt to any situation. He must have channelled his inner woman somehow and absolutely nailed it. His delivery was personal, respectful and empathetic to not just women but anyone not satisfied with their underwear. Hell after listening to the finished product, I wanted to get a new ultra comfortable form-fit bra.
My point is, the correct voice talent is imperative. Combine that with the right script and you’re on a winner.
Ray Clark – Content Director – Captivate Australia.