More than 92% of our customers’ callers prefer Captivate’s original content to music and other pre-recordings. Our content includes: sports and general news, interesting facts and figures, and our popular What’s On segments that provide up-to-date information on the world’s cities and things to do.
In the past, we have designed tailor-made audio content for some of our more adventurous customers, in the form of short scripted radio-type plays. Some of those productions, over our 21-year history at Captivate on Hold, were extremely popular with listeners. Comedy has been a big drawcard, particularly in Australia.