Creative Content is King
By Rachel Choy
/ February 13, 2017
More than 92% of our customers’ callers prefer Captivate’s original content to music and other pre-recordings. Our content includes: sports...
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Captivate On Hold to Launch Interactive On Hold in 2017
By Rachel Choy
/ February 13, 2017
As a global leader in hosted telephony add-on services – Captivate On Hold — is constantly developing new products. Interactive On Hold, with easy-to-use...
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4 On Hold Phone Message Tips
By Rachel Choy
/ November 8, 2016
On Hold Phone Message Tips Four clichés about On Hold messages you should avoid Thanking phone callers. People don’t want...
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Phone Call Onhold Business Unique Selling Proposition – Be Different
By Rachel Choy
/ November 7, 2016
MESSAGES/MUSIC ONHOLD - BUSINESS USP 5 changes that will make a big difference with your Business Unique Selling Preposition via On...
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Video On-hold, Phone Displayed Interactive Voice Response IRV
By Mark Horwood
/ November 7, 2016
Interactive Video On-hold Phone Messages With the rapidly accelerating adoption of Unified Communications (UC) – the system that frees up...
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WebRTC: What it RTC? Why is RTC coming?
By Mark Horwood
/ August 9, 2016
WebRTC (Web Real-Time Communications) is all about delivering simple Peer-To-Peer Communication. One of the last major challenges on the web is...
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Australian Telco History
By Mark Horwood
/ August 5, 2016
History of Australian Phone Audio On-hold Message Telco Captivate On Hold CEO Mark Horwood is an ideas man and has...
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Content Marketing! Audio Content Marketing
By Mark Horwood
/ June 10, 2016
CONTENT MARKETING, Content is king! Which TV station would you tune into? Channel AB – Interesting programming with no advertising....
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Don’t Be Bullied by Your Telco
By Mark Horwood
/ May 27, 2016
Major carriers used the threat of the upcoming “copper cut-off” to approach Captivate On Hold. As a business with...
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Phone Caller Experience
By Mark Horwood
/ May 26, 2016
Phone Caller Customer Experience Case Study World-leading Cloud-based On Hold phone technology can report On Hold usage on BroadSoft's BroadWorks...
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BroadSoft Technical Connect, Australia
By Mark Horwood
/ May 18, 2016
BroadSoft's Technical Connect, Melbourne Australia. You may recall from my first post that 33% of the personnel at BroadSoft are in engineering...
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BroadSoft Connect 2016, Melbourne Australia
By Mark Horwood
/ May 10, 2016
Captivate sponsored the two day BroadSoft Connect and Technical Connect event in Melbourne Australia on the 2nd and 3rd of...
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Customer Profiles – If you are a Maasai Warrior or an Amazonian head hunter… Press 1
By Mark Horwood
/ March 2, 2016
The transformation of telecommunications toward the mobile/virtual space has made a massive impact on the lives of each and every...
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Selecting Your Voice Talent
By Mark Horwood
/ March 2, 2016
Find Your Voice of the Gods I've been in the audio production business for more years than I care to...
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Cloud Based Digital Signage
By Mark Horwood
/ March 1, 2016
Cloud based digital signage - the latest in cloud based communication On a recent trip to the Margaret River region...
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Captivating the Caller in Business Telephony
By Mark Horwood
/ February 29, 2016
Disruption is the new norm in business globally. Uber and AirBNB have changed the transport and accommodation industries. The Internet changed...
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The Importance of Great Process Design in Customer Experience
By Mark Horwood
/ November 26, 2015
Customer Experience: Technology alone is not the answer. There is so much discussion around the use of technology to build...
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Music & Messages On-hold Business Phone Technology
By Mark Horwood
/ November 24, 2015
Music & Messages On-hold Business Phone Technology In the dim dark past market research done by music on hold providers...
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IVR and Auto Attendants
By Mark Horwood
/ November 16, 2015
IVR and Auto-Attendants Deliver the best experience to inbound callers - Captivate On Hold's IVRs are designed and tested to be clear,...
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Background Music and Marketing
By Mark Horwood
/ November 16, 2015
Online In-Store - Background Music and Marketing Audio marketing and customised audio promotions interspersed with background music for retail and hospitality...
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