Features
What makes Captivate the ideal solution
Different everyday
The daily updates delivered automatically by Captivate keep your callers wait time interesting and engaging.
Deviceless
Captivate On Hold has cloud based dynamic Music On Hold solutions for most voice platforms. From PBX and Hosted/VoIP through to Unified Communications, you will benefit from Captivate’s MoH solutions.
CUSTOM message OR MUSIC?
Whether you want branded messages about your business or just music alone that doesn’t play from the beginning every time, Captivate is the answer
DESIGN YOUR PERFECT PLAN
Build your perfect business on hold message and music mix with Captivate.
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LATEST NEWS
Things we find interesting
Captivate Connect launched on July 27
This rebrand is the first in 21 years. Captivate On Hold will cease to exist this week, becoming Captivate Connect, reflecting its suite of tech products. It has 3500 customers globally, and offices in South Africa, Maldives and Perth. There are 50 customers in the Maldives.
Launching Captivate Connect on July 27
We are launching Captivate Connect on July 27, 2017, Thursday at our Burswood head office. Starting from 10 am, the session will have CEO Mark Horwood outlining how Captivate’s range of products – including inStore and Interactive On Hold – assist businesses – globally – engage with callers and customers why Captivate On Hold has[…]
Client spotlight: Sonee sports, Maldives
Based in Male, Maldives, Sonee Sports uses our in-store audio solution to enhance customer experience and engagement. Our valued client of over six years, Sonee Sports has been using our solution for announcing promos and specials that are updated monthly, along with other interesting content including ‘this day in history’. The solution is not just[…]
Centrelink’s 42 Million Calls Unanswered: Captivate On Hold is Here to Help ‘If we can’t reduce your abandoned call rate, Captivate will refund our fees!’
Perth-based technology company, Captivate On Hold, is volunteering its caller engagement expertise to help Centrelink weather a crisis in unanswered calls – 42 million in 10 months, according to evidence presented at a Federal Government Senate Estimates Committee. The already-fragile Centrelink’s reputation has been collapsing under media reports of dismal customer service performance. More than[…]
D. John Carlson’s Thought of the Day
THOUGHT OF THE DAY 02 JUNE 2017 20% need to validate their choices. Understand the emotions that drive shopping. A very interesting paper by Kane Simms entitled, ‘The 8 Emotional States That Influence Purchase Decisions’ concludes that most purchase decisions are emotional. The emotional states identified by Simms, and their respective importance in terms[…]
Captivate welcomes 1st Pet Veterinary Centers, Arizona.
Captivate had a referral from Vonage Business regarding a recently signed customer, 1st Pet Veterinary Centers in Arizona. “We recently changed to Vonage as our VOIP provider. We have been using our own on-hold-messaging for years. Now with Vonage we have just learned the limitations of Broadworks. 🙁 We have three 24-hr Veterinary Hospitals[…]
Podcast: Mark Horwood’s visit to Melbourne
Our CEO Mark Horwood, visited Melbourne early April this year. Here is what he said about his travel that covered both work and charity.
Captivate Signs US MetTel in Landmark International Deal
Australian technology company Captivate On Hold has signed a deal to provide its unique dynamic On Hold service to MetTel clients in the United States. MetTel is a leader in the Cloud based Telephony in the US and is a Powered by BroadSoft partner while Captivate is a Solutions Partner for BroadSoft. Captivate CEO[…]
Work and Charity – CEO Mark Horwood’s Melbourne trip
Captivate on Hold CEO Mark Horwood visited Melbourne in early April this year. The purpose of the trip was to catch up with a few interesting and passionate clients, Broadsoft’s Communications agency and charity work. He met Access4, a BroadSoft reseller, which is a renowned Unified Communications solutions reseller based out of Victoria and with[…]
Interactive: An Illustration of the Captivate On Hold’s Continual Evolution
Interactive On Hold is an illustration of the company’s continual evolution, as Captivate On Hold has innovated and adapted constantly – to the ever-changing wants and needs of customers – since it began in 1999. Captivate On Hold CEO Mark Horwood said the understanding Captivate has for their customers lead Interactive on Hold’s development. We[…]
Benefits of Interactive On Hold
Mark Horwood, CEO, Captivate On Hold, explains the benefits of Interactive On Hold in this podcast. He says it is important to give consumers what they want and how Captivate On Hold works with this in its crux. Listen to this podcast here.
Captivate On Hold Launches Global First: Interactive On Hold
Western Australian technology company, Captivate On Hold – a global leader in hosted telephony add-on services – is in the final stages of developing Interactive On Hold, which has successfully completed interoperability testing with the BroadSoft BroadWorks call control platform. New Interactive On Hold will achieve the goal requested by telecommunications providers globally for over two[…]
Interactive On Hold 7 Days from Launching
New Innovative On Hold Product Completes Interoperability Testing With the BroadSoft BroadWorks® Call Control Platform PERTH: Western Australian technology company, Captivate On Hold – a global leader in hosted telephony add-on services – is in the final stages of developing Interactive On Hold, which has successfully completed interoperability testing with the BroadSoft BroadWorks call control platform.
Creative Content is King
More than 92% of our customers’ callers prefer Captivate’s original content to music and other pre-recordings. Our content includes: sports and general news, interesting facts and figures, and our popular What’s On segments that provide up-to-date information on the world’s cities and things to do. In the past, we have designed tailor-made audio content for[…]
Captivate On Hold to Launch Interactive On Hold in 2017
As a global leader in hosted telephony add-on services – Captivate On Hold — is constantly developing new products. Interactive On Hold, with easy-to-use functionality, will be available worldwide in 2017. For the first time, callers on hold will be able to choose their own experience. For example, a caller will be able to enjoy a game show style[…]
Four clichés about On Hold messages you should avoid
Four clichés about On Hold messages you should avoid: Thanking the caller. People don’t want your thanks; they want you to answer their call. By thanking them for calling or holding, you simply patronise and aggravate them. Remember, a happy caller leads to a happy call (and thereby a sale). Using industry jargon. Unless your[…]
Stand Out and Be Different
5 little changes that will make a big difference with your On Hold messages Cut out the “corporate speak” – remember, you are communicating with potential clients and customers, not corporate investors or business associates, the use of large corporate sounding words makes for hard listening – keep it real and down to earth so[…]
VIDEO ON HOLD – COMING TO A SCREEN NEAR YOU
With the rapidly accelerating adoption of Unified Communications (UC) – the system that frees up the workforce to take and make business calls from their Laptop, PC, tablet or Smartphone, we will start to see the end of the handset on every desk. Telcos are selling Hosted IP endpoints without a handset as the tech[…]
WebRTC: what it is, and why it’s coming…
WebRTC (Web Real Time Communications) is all about delivering simple Peer-To-Peer Communication. One of the last major challenges on the web is to enable simple and easy voice and video communication. This has become known as Real Time Communication or RTC for short. Historically, in order to communicate with another person via a web browser like[…]
Captivate on Hold founded 21 Years Ago Above a Bakery in South Perth
About Mark Captivate On Hold CEO Mark Horwood is an ideas man and has run businesses in Perth, Western Australia, for more than 40 years. He began his professional life studying Electrical Engineering from Curtin University, had a stint as a public servant and later worked for Belgian industrial group Schneider Empain. Mark has also been a Roy Weston[…]
Content Is King!
Which TV station would you tune into? Channel AB – Interesting programming with no advertising. Channel AC –Targeted programming that interested you and some ads targeted to your needs? Channel AD – A station where there was nothing of interest to watch but lots of adverts one after another? TV stations place their advertising in[…]
Don’t Be Bullied by Your Telco
Major carriers used the threat of the upcoming “copper cut-off” to approach Captivate On Hold. As a business with one foot firmly in the technology camp we were able to sort our own cost effective solution for telephony on the NBN once it arrived in Burswood, Western Australia. The following is an exerpt from[…]
The Caller Experience Case Study You Need to Know About
Captivate’s unique, world leading Cloud On Hold technology can report On Hold usage on BroadSoft’s BroadWorks based platforms. For this example we chose a US client using our service through BroadWorks Hosted PBX, delivered by MetTel. The end user is a specialist medical consulting group based in New York. What we know- Over a[…]
BroadSoft Technical Connect 2016, Melbourne Australia.
You may recall from my first post that that 33% of the personnel at BroadSoft are in engineering roles. BroadSofts’ focus on engineering means that continual improvement to deliver better outcomes for their customers and end users is part of their culture. Some observations… Of all the Day 2 presentations I viewed the one by Mark Kushnir,[…]
BroadSoft Connect 2016, Melbourne Australia
Captivate sponsored the two day BroadSoft Connect and Technical Connect event in Melbourne Australia on the 2nd and 3rd of May. This is our third straight year at this event. Events like this keep us abreast of the platform updates and any updates that have the capacity to affect us or allow us to enhance[…]
Customer Profiles – If you are a Maasai Warrior or an Amazonian head hunter… Press 1
The transformation of telecommunications toward the mobile/virtual space has made a massive impact on the lives of each and every person on the planet. Well, every person? Take your average Maasai warrior in the remotest regions of Kenya, or a solitary tribe of cannibals in a South American rainforest. Not only does the tribe have[…]
Selecting Your Voice Talent
Find Your Voice of the Gods I’ve been in the audio production business for more years than I care to remember and if I’ve learned one thing, it’s to get the right voice talent for the task at hand. All the hi-tech studio gear in the world cannot fix up shoddy voice work. I once had[…]
Cloud Based Digital Signage
Cloud based digital signage – the latest in cloud based communication On a recent trip to the Margaret River region of WA, I noted that of the various venues I visited, 15 of the 17 digital signage screens were switched off. After doing some reconnaissance I found most businesses just don’t have the time or[…]
Captivating the Caller in Business Telephony
Disruption is the new norm in business globally. Uber and AirBNB have changed the transport and accommodation industries. The Internet changed the telephony carrier from voice over the analogue copper line network to digital voice using data – and it’s sending the PABX to the recycling bin. The days when you went to a telephone company[…]
The Importance of Great Process Design in Customer Experience
Customer Experience: Technology alone is not the answer. There is so much discussion around the use of technology to build a better customer experience, but technology alone is not the answer. Investments in technology should never be made unless the processes affecting customers have been reconsidered in the context of the new world of customer[…]
The advancing technology of music & messages on hold and your business…
How things have changed, but really are just the same. In the dim dark past research done by music on hold providers showed that the average time a caller spent on hold was 60.5 seconds. This wait time drove the technology of On Hold from silence to Greensleeves, to cassette players, then CD players to[…]
IVR and Auto Attendants
IVR and Auto-Attendants Deliver the best experience to inbound callers – Captivate On Hold’s IVRs are designed and tested to be clear, efficient and user-friendly to prevent call abandons and increase customer retention. Professional Copywriting Direct callers fast and effectively with our IVR scripts, on hold messages, menu prompts and call flow directions. Voice Over Artists Choose[…]
Background Music and Marketing
Online In-Store – Background Music and Marketing Audio marketing and customised audio promotions interspersed with background music for retail and hospitality environments. Your Own Radio Station Your company’s unique promotions and information are added to the mix, letting you advertise strategically and effectively to customers already interested in your product. Professionally Brand Your Business[…]
Automated Music On Hold Updates – How It Works
How It Works Using the cloud, Captivate On Hold makes on hold messages, IVR and auto-attendant updates fast, effective and easy. There’s no need for IT intervention when Marketing wish to refresh your On Hold Messages. Captivate’s Technology Proprietary software technology is compatible with any PC or server in your office, All you need is a soundcard[…]
TIPT – Dynamic Music On Hold
Dynamic On Hold Messages on TIPT (BroadWorks Platform) Captivate On Hold offers the only daily updating, dynamic on hold messaging service available in the world. And yes, it works with TIPT and other hosted telephony systems. The fastest expanding hosted telephony platform in Australia is Telstra’s TIPT – Telstra Internet Protocol Telephony. Captivate On Hold[…]
On Hold Messages – Hosted PBX
On Hold Messages for Hosted PBX and VoIP Platforms Captivate On Hold offers the only daily automatic updating on hold messaging service available in the world. Captivate On Hold’s patented solution delivers an integrated dynamic service to any VoIP, IP or PBX platform. No need for USB’s or digital players as our on hold message[…]
Voice Products
Voice Products Create a cohesive and effective voice over campaign across all of your communication platforms. Corporate Audio Interactive Voice Respondent (IVRs), Auto-attendant, Corporate Videos, YouTube Videos, Training Modules and In store Installations. Media Audio TV and Radio voiceovers. Web Audio YouTube videos, Viral Campaigns, Webinars, Podcasts and Web Tutorials. Voice Talent Our[…]
Real Estate – Differentiate Your Business
A Unique Opportunity to Differentiate When potential buyers call in to a real estate office, you have a small but powerful window to inform them of all the news and properties on offer. This is a unique opportunity to differentiate your agency from your competitors with date sensitive home open listings. It shows sellers[…]
Closed for Christmas? Let Callers Know
Christmas is coming! If you’re in the customer service game and every business is, in some capacity, it’s important to thank clients for their support. After all, it’s because of them that you’re all still here to celebrate another festive season. You’re grateful; we’re grateful; everyone’s grateful. Right? We do it every year and we’re[…]
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Our Team
The people that make Captivate great...
Mark Horwood
David Elliott
Ray Clark
Peter Horwood
Lynda Mclellan
Lawrence Bayly
